Run Up Records Logo Design
![](https://freight.cargo.site/t/original/i/4f102de580fce99bb3b44f38297b1b4843ff7b198bae26dd880a3ad99c2a019b/runup-logo-thumbnail.png)
![](https://freight.cargo.site/t/original/i/18d2590a8ceab6d9071c0764cc45670158c3e225b0dc7e84ad4749f2f721610a/logo-details-01.png)
Run Up Records is a record label founded by Ap Dhillon- a Punjabi/Canadian singer, rapper, songwriter and record producer. The company was looking for a logo that was easily distinguishable- minimal and yet impactful. It was designed to create powerful brand recognition for the label during the uprising of artists AP Dhillon and Gurinder Gill- showing up on merch, and animations used frequently on their India + UK tour in 2022.
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After countless meetings, presentations and iterations, the logo took approximately 6 months to complete. The final design is a fusion of iconography and typography- taking the basic elements of 2 R’s and an arrow pointing upwards to create the logo recognizable today as the Run Up Records official logo.
![](https://freight.cargo.site/t/original/i/9a7917952fccc018288c2c7bdeb35c81cad0ccf6a2f4ff9942c6f538ec66ccc4/Comp-2_1-copy.gif)
![](https://freight.cargo.site/t/original/i/1073dc6c4c18601e390b1979c028a45d186505f2b5b9086d08da4c7fb81d30b6/mask.png)
(1) Run Up merch showreel and photography done by the Run Up Record team. This media is used to showcase the real-life uses of the logo. The merch drop took place in June 2021.
(2) Branded ski mask worn by Gminxr and designed by me for use during a photoshoot when the team earned their Youtube Creator Award.
The logo is designed to be easily transferrable to various media- with merch being an important consideration. From its ability to be scaled down onto a label to being blown up and projected onto a concert screen- the logo is versatile, balanced, and memorable.
![](https://freight.cargo.site/t/original/i/9ebf44f8d373d3d64b1d98764e6b667705175515624e1d017a000593c64386ef/trailer-screenshot-copy.png)
This is a still taken from a promo animation created for the team to announce their “Takeover Tour” in India, released in October 2021. Affiliate company: Over the Top India. Full promo reel can be seen here.
Process
Notable iterations from the conceptualization phase of the logo design:
![](https://freight.cargo.site/t/original/i/152dec42735360a830ceb528a49c7f15a700e57c116fde8747b91ac4651d8171/logo-details-02.png)
![](https://freight.cargo.site/t/original/i/6bc4f4ab4dde1ab4960598457533b1104d06072be5ece6a81fbed54d6cdd0aee/logo-details-04.png)
![](https://freight.cargo.site/t/original/i/24da99d926a2fcbbdbb9ee39b0d00811aa144366cf40ce4f58b8cc3c69bd2a7b/logo-details-03.png)
When the project was initially introduced, the clients had asked for an icon that incorporated a target or a rocketship, and emphasised the phrase “taking over the world”. Working deeper into the project, it became evident that we could see those elements in less obvious iconographies- allowing me to peel away at the details until the final completed design.